There is a trade-off relationship between the convenience of providing the user with the configuration of e-shopping and the privacy of hiding the user information. However, an e-shopping protocol that solves the trade-off between convenience and privacy and is intended for practical use has not been studied. Therefore, in this research, we have proposed e-shopping in which the convenience and privacy are controlled by the user's privacy policy. Moreover, the feasibility of the proposed e-shopping was shown by performing a concrete performance evaluation for the proposed e-shopping.